What we do
Sales Expertise and Leadership
Sales organization design and mentorship of young sales teams and key account selling and proof of concepts across the national/regional/global staircase
Veteran sales organization and leadership skills can accelerate business cases by a year or more. And de-risk execution distractions and failures
New Market Entry and growth acceleration
GrowthWorks has very deep expertise in Asia, Europe and Latam markets, and broad shoulders to spearhead geographic expansion whilst minimizing distraction and disruption to the Founder’s core executive bench
Early, de-risked multi geo success directly and markedly raises the next round valuation level. Not to mention sales ramp satisfaction for VC and other investors
Emerging market entry and risk management
Successfully sequence market entries into larger but higher risk markets, successfully take risk but manage risk in real-time. The team has extensive multi-decade experience in most of the non-transparent and highest risk major ‘darling’ markets including India, Indonesia, China, Vietnam, Middle East, Eastern Europe, Latin America and select African markets
Major emerging market penetration can secure leveraged attention of investors and acquirers. But we need to do this without losing our shirts or creating scandals
Indirect channels / distributorships / licensing
Sales distributorship/indirect channels model design, negotiation, compensation structures and marketing programmes and incentives. In the rush to early wins, a lot of value can be given up because the team does not think through the right sequence of channel partners that will raise negotiating terms and interest of partners and ratchet up value
Indirect channels can accelerate and multiply the business case drastically. Sequence the rollout and de-risk the execution
Design, shortlisting, negotiation and launch of major globally-impacting go-to-market partnerships
Direct impact on revenue pace, even higher impact on attracting investors, and even higher impact on next-round valuation level. But must manage the severe downside risks of overcommitting to a global dominant partner who might wish to copy us or snuff us out
Equity Joint Ventures
Strategic joint venture high-level leadership, negotiation, structuring and governance
Can make safe and momentum inroads esp. into e.g. critical emerging markets like India/China/ Indonesia, or into key adjoining sectors. Major direct impact on investor attraction and next-round valuation level
Major geographic sub-region leadership
Key global sub-region launch and executive leadership, especially for broad Asia (12+ markets), ASEAN cluster, ANZ, and Europe regions (Canada, LatAm also referenceable)
It is easy to say ‘go-global’, access more investor classes, achieve higher valuations… but it can be intensely painful and even dangerous to distract/disrupt the core management team. GrowthWorks can take this weight and distraction substantially off of the Founder’s shoulders by leading the charge on a core geo leadership effort
Anchor customers / channels proof of concept
Leadership of proof of concept and anchor customers in key geography or key sector or key channel partner market expansion
A sales strategy has little value or chance of success without team confidence that it is achievable. Anchor accounts, won early, executed to success, have a night and day impact on sales momentum and plan achievement
What we do
Product / Platform Strategy Audit
Will investors understand the problem we are determined to solve, and can we tell them how our business can really be big?
Race the pulses of investors
Crisp, clean, wise, truthful and elegant modelling.
Essential to securing investors
Business Case & Pitch Decks
Elegance and completeness in communicating the business case to both sophisticated and high-level audiences.
Decisive to converting potential investors and direct impact on valuation level
Corporate strategy critiques and refinement
Essential to securing investors
Data room management
To ensure successful execution of due diligence process
Minimize closing risk
Sourcing and shortlisting potential investors in multiple investor classes in multiple geographies, including across Australia, ASEAN, Europe and UK geographies, for Seed top-up / Series A / and Series B etc.
Multiple investor classes in multiple geos changes the game for Founders’ equity.
Investment Terms Negotiation
Protecting company rights and avoiding common risks and pitfalls.
Protect valuations and preserve healthy posture for next fundraising.
Market Strategic Intel Uplift
GrowthWorks X-factor is its profound market connectivity, intelligence and industry contacts, across well distributed senior executive circles, across diverse sectors, geographies and channels.
Road test to check unknown risks. Gain momentum and uplift so investors talk to investors, and the market talks about our client’s business in self-acceleration mode.
What we do
GrowthWorks partners undertake board of director / board observer roles. Full transparency improves our speed and competence across every issue. Founder has veterans aligned with his interests on standby.
Higher confidence, better decisions, faster decisions, reinforcement of Founder’s interests, likely higher unity of shareholders/ investors.
Corporate Governance Integrity
Governance advice from GrowthWorks, including on the company structure, Founder vs shareholder rights, financial management controls, senior CFO advisory support and mentoring, and strategic transaction advice.
Keep the corporate body healthy for future challenges, likely avoiding a number of avoidable disasters and distractions.
Legal Strategic Structuring Audits
Strategic legal health check reviews via preferential access to senior partners in top-tier global law firms to provide strategic health checks and early warnings to clients of GrowthWorks on clients’ global headquartering, structuring and expansion, IP strategy and other legal roadmap issues and risks
This is often neglected or done incompetently by domestic counsel. Truly global view, prewarned, saves much pain. It also shows investors that we are sophisticated and ready to quickly adapt/ re-headquarter/ run high level governance as we go global. Positive signal to attract investors.
Disposals and Partial Exits
Disposals of business units, partial disposal of company, disposals with paths to control.
Unrealized asset value from the business can be realized to support the core business. Or strategic reality may require a merger or phased path to control transaction to a dominant player. These hold complex risks.
Full exit advice and negotiation support. Exit scenario planning.
Most Founders are passionately committed. But the truth is, no one knows how they truly feel until a buyout offer is on the table. GrowthWorks can manage the negotiation and valuation and coach the Founders, at any time it occurs.
Acquisitions and Rollups
Acquisition rollup strategy and executions / full M&A support.
When things really start to take off, and it is a true race to become the global standard, a series of aggressively financed and executed acquisitions, either in lateral sectors or directly competing sectors, can well determine the outcome of the whole industry structure. GrowthWorks is therefore ready at any moment to support a rollup campaign.
General ongoing advice on investor relations
There are many flavours of investor classes and hot-button issues. Keeping these stable, with early warning and management, can save an awful lot of distraction and distress for Founders.
General ongoing strategic reviews and recalibration.
The worst corporate strategies are those are static and never measured. GrowthWorks can coach, lead or challenge this workstream.
Ad Hoc Board Support
General support to the Founders and board on ad hoc critical issues and initiatives and strategic problems requiring deal and negotiations support.
GrowthWorks advocates for Founders and are veteran negotiators, on standby.
Founder Value Maximization Across Full Lifeycle
Perpetual advocacy of Founders’ interests to maximize valuation and minimize dilution of Founders’ equity over the critical growth-company lifeycle
This is our existential reason for being.
What we do
Co-Financing for Key Expansion Projects
Bring in a partner to co-finance key expansion projects, e.g. in specific geographies or lateral/ complimentary sector expansion, negotiate superior financing terms.
Expands the growth story to our investors, but on a subsidized and potentially de-risked basis.
Executive Talent Pool
Sourcing of proven senior global executives from GrowthWorks’ Executive Bench Industry Teams roster to serve in client’s key roles on interim or launch basis Hire us vs temp. In some cases, GrowthWorks partners can also temporarily take on interim executive roles. *either service incurs additional fees.
Organic hires are risky – best outcome by industry veteran sr. execs when they hire is 50-50. GrowthWorks can place trusted execs we have worked with intimately before, cutting that risk way down and accelerating key expansions. Can accelerate business cases by a year or more.